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We are seeking a Head of Marketing to drive UserWay’s growth to the next level. This is an opportunity to make an impact and join a company in a significant growth stage.
About UserWay
The world’s leading automated website accessibility solution.
UserWay builds groundbreaking technology that is designed to make the internet accessible and inclusive for everyone around the world. Our solution is installed on over 1.2 million websites and 60 millions users with disabilities.
We are based in Herzliya and work in a Hybrid model (office + home as best suits you).
About The Role
As the Head of Marketing, you will develop and execute a clearly defined marketing strategy with a focus on demand generation, revenue growth, and marketing attribution while enhancing brand equity and awareness. In this position, you are responsible for leading, planning, budgeting, organizing, executing, and measuring all marketing functions to achieve the objectives of growth and market awareness.
Responsibilities
• Develop product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategies.
• Lead Marketing Road Map.
• Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts while owning the marketing budget
• Build and coach a marketing team of professionals
• Collaborate with HR on employer branding
Requirements
• 5+ years experience in marketing at hyper growth of B2B SaaS startups.
• 3+ years management experience
• Native English speaker - a must.
Advantages
• Experience with AI oriented technologies.
• Familiar with Javascript
• Familiar with Web development technologies
