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About UserWay
The world’s leading automated website accessibility solution.
UserWay builds groundbreaking technology that is designed to make the internet accessible and inclusive for everyone around the world.
About the Role
We’re looking for a passionate content writer who loves creating compelling stories for B2B audiences. The ideal candidate will research, conceptualize, edit, and create content that’s tailored to our target markets, stay informed about current events in our industry, and rapidly create original, compelling and razor sharp content.
Your role is to deliver quality writing pieces that appeal to our B2B audiences, attract both clients and talent, and boost brand awareness. As such, this writer must be able to research and quickly gain a firm understanding of new topics, effectively analyze and synthesize information, and craft a compelling story.
Your Responsibilities
• Create content that result in increased conversion rates, customer acquisition, and leads across multiple markets
• Creating a range of content types in a variety of formats: sales & landing pages, emails, case studies, customer stories, webinars & podcast concepts, blog posts, social media posts, and video scripts.
• Master our sharp and to-the-point tone of voice to write across multiple platforms and for numerous markets
• Analyze and organize data to create compelling content, reports, and presentations
• Stay current on news, discussions, and product updates within the industry
• Manage the end-to-end social media planning, content and communications, including coordination with local and regional PR and digital teams.
Qualifications
• Proven work experience as a Content Writer, Copywriter or similar role
• Native English speaker.
• Bachelor’s Degree in English, Journalism, Communications or writing discipline. Masters degree in • English preferred.
Bonus Skills
• Experience in B2B SaaS or high growth companies.
• Knowledge of the latest trends in marketing, particularly best practice digital SEO and content marketing
