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Wondershare Canada employs over 50 technology-loving marketers, video makers, animators, and designers who are highly energetic and fully dedicated to Wondershare.
Senior Product Marketing Manager
You will lead the Market & Product Research team, providing high-quality market research reports for the company's globalized products. These reports encompass dynamic industry trend research, user insights, competitor analysis, and more. Through these research findings, you will assist the Product Department in iterating current product features and determining future development directions. Additionally, you will collaborate with the Product and Brand Marketing teams, taking the lead in developing go-to-market (GTM) plans, and coordinating the management of internal and external resources. As a manager, you will be responsible for task allocation, work supervision, professional support, and KPI assessment for team members. If you are passionate about leveraging data for effective marketing strategies, this role is for you.
Responsibilities
● Conduct dynamic analysis of the current market situation and environment, identify market trends, explore market opportunities, and provide analytical insights for the direction of product upgrades.
● Monitor and analyze competitors' products and marketing strategies, aligning with the latest market demands. Produce periodic analysis reports and specialized research.
● Conduct high-quality insight analysis on current existing users and potential audiences through a combined approach of quantitative and qualitative methods. Including but not limited to online surveys, focus groups, and other approaches.
● Allocate and apply marketing budgets, standardize brand materials, and ensure consistency in branding across all channels, including websites and advertising. Develop core brand content materials and align with communication guidelines.
We're Looking For:
● 7+ years of product marketing experience with at least 3 years of experience in a technology or consumer software industry
● Familiar with marketing automation and product monitoring tools such as Jira, Pendo, Sensortower, AppAnnie and Google Analytics.
● Demonstrated ability to thrive in high-intensity, high-pressure, and challenging work environments.
● Strong team management skills and exceptional cross-departmental communication abilities, adept at coordinating workflows between different departments.
● Specific critical thinking skills, capable of independently analyzing problems, proposing innovative solutions, and effectively evaluating the pros and cons of different options.
Nice to Have
● Bachelor’s / Master’s Degree in Product Management or Marketing
● Experience working for a large B2C technology company in North America
● Background in the mobile/web application industry or the mobile/web advertising ecosystem
● Ability to read, write and speak in Simplified Chinese (Mandarin) Language
● Experiences in video creation, including proficiency in the use of video editing tools
Full-time, Permanent
Salary: $85,000.00-$100,000.00 per year
Benefits:
● Dental care
● Extended health care
● Life insurance
● On-site parking
● Vision care
